The days are gone when the fashion magazines paired with a trial pouch of shampoos was the only source of information about any kind of newly launched product or brand. Even the days of television doing the same job are fading away. Social Media Optimization (SMO) is a new term that was coined recently and has since been taking on life of its own. SMO tactics can drive huge amounts of people to a website and today it can also determine whether a startup, website or idea will make it or not. Social media optimization is the process of raising the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Also Dan Bailey Jersey , social media can be regarded as anything that can assist build a community to rally around. Companieswebsites such as Digg, Delicious and Facebook, All fit the bill. These are all websites that can now be utilized as places to put out your merchandising content. Spreading out messages through blog posts and blog search engines also fits the bill. It is all about building something easy to spread, which, incidentally, used to be called word-of-mouth.

There are too many distribution channels nowadays, and therefore increase in choice, paired with a decrease in time has brought in hard time for creating brand commitment and awareness. No doubt that everybody is fighting for consumers\' attention Sean Lee Jersey , but the consumers are not paying enough attention. Here comes the role of new media aka Internet, that provides the popular platform of social media.

As of late, Social Media Marketing Industry released its report for 2013, which commence to bring out the who, what, where, when, and why of social media commercializing. More than 3 DeMarco Murray Jersey ,000 marketers were reviewed, and their responses provide valuable insights into the benefits of social media marketing.

Here are the top gains that companies are experiencing from social media marketing:

89% of respondents said that social media marketing has generated more business exposure

64% saw lead generation increase by using social media 6 hours or less per day

69% of marketers use social media to gather marketplace intelligence

62% of marketers using social media for 2+ years reported a rise in search engine rankings

62% of businesses with 10 employees or less reported that social media has reduced marketing expenses

Social Media Optimization (SMO) has tremendous potentiality as a weapon to create awareness about a particular brand name, services, etc. and catch more customers. Online inputs like conversations, reviews and articles have huge influence on consumers\' purchasing decisions. Social Media Optimization is also a great way to expose your brand to new customers as well.