The club鈥檚 247 channel to be available to Chinese fans exclusively on Sina Sports starting on January 17th

JANUARY 7 nike roshe run hyperfuse noir , 2015 鈥?BEIJING, CHINA 鈥?Sina Sports officially announced today it has secured a long-term partnership with Manchester United (NYSE:MANU) to bring the club鈥檚 dedicated 24-hour channel, MUTV, to Mainland China. With the partnership, Sina Sports becomes the exclusive digital media broadcaster of MUTV in Mainland China. This is also the first time that a 247 channel from any English football club has been broadcasted in the Mainland. The channel will go live on Sina Sports on January 17th. Sina Sports and Manchester United will hold a joint press conference in Beijing to commemorate the launch.

MUTV is the official channel of Manchester United, first airing on September 10th, 1998. The channel provides Manchester United fans with player access, interviews of club staff, side-line video nike roshe run flyknit noir , and scenes from players鈥?lives off the field. MUTV programming includes full coverage and highlights of all Manchester United matches (on a delayed basis, subject to FAPL and Uefa broadcasting limitations,) coverage of first-team manager Louis van Gaal鈥檚 weekly press conference, and pre-match build up with club legends. In addition, MUTV provides fans with exclusive first-team, manager and coaching staff interviews, documentaries, club news and more.

Prior to today鈥檚 announcement, the club provided some excitement for Chinese fans watching last Saturday鈥檚 match against Swansea City. During the match nike roshe run mesh noir et blanc , LED screens surrounding the field flashed a message in Chinese characters reading 鈥淢UTV is coming to China. Be on the Lookout!鈥?Simultaneously, fans that caught a snapshot of the message appearing were encouraged to share the picture on Sina Weibo for the chance to win Manchester United swag.

LED Screens around the field at Man U鈥檚 Jan. 2 game read 鈥淢UTV is coming to China! Be on the lookout!鈥?

Sina Sports and Manchester United are working together throughout the month of January to hold a variety of fan engagement activities in the lead up to the launch:

Starting today, Sina Sports will be doing a 10-day countdown-to-launch on Sina Weibo that will feature highlights and teasers of MUTV content. Manchester United legends will also send messages to Chinese fans during the countdown period. Fans will have the chance to win prizes by interacting with Sina Sports and the club on Sina Weibo during this period by commenting on and sharing the posts on their own Weibo account.

Sina Sports 鈥淴iaolang鈥?mascot along with Manchester United鈥檚 iconic 鈥淔red the Red鈥?mascot can be spotted throughout Beijing visiting multiple famous and historic sites over the next few weeks.

Starting on January 13th, fans can check-in to Sina Sports official Weibo account to see pictures of Chinese fans from all walks of life dressed up in Manchester United gear.

To commemorate this historic launch, Sina Sports and Manchester United will be jointly holding a press conference in Beijing on January 17th starting at 8PM. The event will be attended by Manchester United legend Dennis Irwin, Manchester United fans, and Chinese sports media. Following the program launch, which is set for 9:30PM, attendees will be invited to stay to for a live viewing party of the Manchester United vs. Liverpool game.

There are an estimated 108 million Manchester United followers in China nike roshe run mesh femme , and both Sina Sports and the club expressed great hope for how the release of MUTV in China will not only enrich the experience for current fans, but grow the club鈥檚 fan base as well.

Manchester United Group Managing Director, Richard Arnold, comments: 鈥淭his is an important and exciting partnership, not only for Manchester United but also for our Chinese fans. The Club works tirelessly on new and innovate ways in which we can engage with our fans and this is a classic example of how our commercial partnerships allow us to do this.

鈥淢UTV broadcasting in China is not only a first for Manchester United, but also a first for any 247 dedicated Premier League club channel. We couldn鈥檛 have found a better partner to work with on this than Sina Sports.鈥?p>

鈥淭his partnership is a great example of the vision we have to provide Chinese fans with more diversified, deeper sports content,鈥?said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. 鈥淢anchester United has deservedly won over 100 million followers in China nike roshe run imprimé bleu , and we are excited to see how the club will grow its following through this historic launch. We anticipate this will make great strides towards changing the way China watches and understands the game of football.鈥?p>

About SINA Sports

SINA Sports is the #1 destination for sports fans in China. Established in 1998, SINA Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile, and on the Sina Sports App. Our licensing portfolio consists of over 90 sports properties including the European Champions League, English Premier League, AFC Champions League, WTA Zhuhai, NFL nike roshe run imprimé palmier , PGA tour, etc. We are truly the place that sports fans in China seek to not only watch sports matches, but continue the conversation and access sports news well after the matches are done.

For media inquiries, please contact:

Dan Redford

SINA Sports, Beijing, China

Phone: (010) 6267 - 5554

Email:sports_ip@sina

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage weAll About Peptide Therapy All Abou.