锘? Standing in the gale-force winds
Dale Hawerchuk
Canada Jersey , the kid was looking queasy. We could all see the
storm was growing more intense.
The rain had already plastered his hair
to his forehead and his new black suit was starting to cling to him in ways Mr.
Armani never intended.
A typhoon was coming -- the seventh this summer to
hit Japan -- and the kid's job, as newest employee, was to stand in front of a
TV camera while the weather buffeted him about for the nation to watch. Sort of
a talking weather vane.
I take my exercise along that stretch of beach
every day, and today one of the most powerful typhoons on record would soon be
upon us. I knew I couldn't stay too long, or I'd be caught in the wind and the
torrential downpour. I'd make my walk extra-brief this day.
But the
television crew had a different assignment.
They, and many other crews
like them, are dispatched in satellite equipped trucks to many well-known sites
all over Japan. These crews provide live reports on the progress of the storms
as they rip their way up the Japanese archipelago.
And the kid in the
black suit was their sacrificial lamb today. It was his job to get out
there
Corey Perry Canada
Jersey , once the storm reached its peak, and do a show and tell.
That's what the people huddled at home want to see, and sponsors will pay well
to bring them exactly what they expect.
If you've watched a lot of news
over the years, you'll know that the greater the devastation, the higher the
viewer ratings. That's the way it works -- more destruction means more interest.
In fact, you may recall that Dan Rather got his big break into national
news by doing exactly what this kid was doing -- standing stubbornly in a raging
hurricane and giving moment-by-moment reports to the viewers at home.
The
networks find it's profitable programming to report on all the destruction,
disruption and deaths.
But before we get off on an "Ain't-It-Awful"
tangent
Corey Crawford
Canada Jersey , let me say right here that this scene I've just
described carries one of the richest lessons you'll ever gain.
Typhoons
and hurricanes cause huge disruptions. Your humanitarian heart empathizes with
those caught up in the tragedies; aches for them; wants to reach out with succor
and aid.
And I do applaud that urge to give comfort and help to those
that life dumps on. The feelings are normal and proper.
But I suggest
that sympathy alone, no matter how heartfelt, is a one-dimensional (even a
poverty-ridden) way to respond to the world.
Sympathy can be a good
thing, but often it's only a cheap imitation of caring. If it doesn't lead to
action, it's basically worthless for anything but show.
However, it's
possible to add a second layer of responses, a layer that involves going out and
interacting with that world you're so empathic with.
Furthermore
Claude Giroux
Canada Jersey , since you've been seeking some way to gain wealth,
let me say this. You've just found it.
It's called action.
Action
-- appropriate action in response to the problems and tragedies you see around
you can make you not only a better person, but a very rich one as well. It can
allow you to provide far greater aid to those in need than you could ever
accomplish with an aching heart alone.
And the profits from your actions
will help you stay in business long-term so you can continue helping your
fellowman.
Now, you may already be running a business. If so, you're
providing people with some kind of solution to their problems. Are you being
well paid for your solutions?
If so, that's good.
But if you're
not being well rewarded for your efforts, there are only three possible reasons.
1. You're not telling enough people about yourself.
2. You're not
very convincing because you don't believe you're very good at what you
do.
3. You may not be solving problems that are big or urgent enough.
This is probably the most common limit.
The biggest need today is for
people who will do what you and I can't (or won't) do for ourselves. This
includes people who make us feel better.
Consider the relative public
value of a heart surgeon versus a sales clerk. A captivating entertainer or
sports figure versus an office cleaner. A brilliant attorney versus a typist.
It's not my intention to demean anybody who is fulfilling any useful
role in society. But the smaller paydays almost always go to the person who is
more easily replaced. If nearly anybody can be quickly trained to do the
job
Chris Kunitz Canada
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price goes down.
And the high-profile jobs like brain surgeon, trial
lawyer, pro ball player, or CEO of a multinational -- well, most people won't
ever try for those spots, meaning there's less competition. So the people who do
try for these jobs can charge whatever the traffic will bear.
This is
basic economics
Carey Price Canada
Jersey , right? We already know all of this. But if we already know
it, why do we so seldom apply it to our own life? Why aren't we qualifying
ourselves for the absolute top spot in our respective industries?
In
many cases, it's because we unthinkingly shy away from "responsibility." We're
scared of a bigger role... a higher profile. We keep ourselves small because...
well... we just do, that's all. For example, can you tell me exactly why you're
not the top authority in your industry? Can I tell why I'm not?
We do
know the answer to that, though, don't we?
It's basically cowardice.
We're scared spitless of making ourselves uncomfortable through doing things
that we're not sure we can do perfectly. If we tried something big and
super-ambitious
Brent Burns Canada
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