Promoting your website using feeds Publied: 23.05.2010 | Author: kkman | Category: SEO One of the ways to promote your website is by providing fre content regularly and announcing it by the use of feeds. Feeds are a very useful way of distributing fre content to your visitors and attrting their attention when new stuff is added. They consist of a file (or more) in which you put a summary of the latest content on your website nike air max 90 ice , using a specific format (the most used are RSS and Atom), that allows you to add more rmation like icons, dates of addition, summaries, URLs, etc. All this rmation can be read by feed readers, which will alert their users when the content has been updated. The goodies Using feeds will have several side effects that will affect the ining traffic of your website. Besides getting the visitors bk when your content is updated, feeds will enaable your website to be listed in hundreds of feeds directories. While regular directories list only one link per website, feeds directories will display one link for eh item in your feed (usually from 10 to 15 items in all). Another good side of feeds is that many people, even when they dont use client side readers, may still aess your feeds and receive the last updates of your website by adding them to online readers (aggregators) like the one in the Googles personalized ho page, iGoogle.. Which format is better? Among the most popular formats you will find Atom and RSS. You may be asking yourself: “By picking one of these formats will I reh a bigger audience? Will I get more users if I use the three of them?”. The answer to both questions is no. Every modern reader andor aggregator is able to read the o formats, and speaking of directories, only about a 2% of them is only aepting the RSS format. So now you have to pick one to use in your website… which one will it be? In my opinion, the best option is Atom. RSS is an older format that was born from the RDF (Resource Description Frawork) standard. Its been updated several tis and presented important inpatibility issues in eh update. Even its na has been changed many tis (as well as the people who maintained it): Rich Site Summary for version 0.91, RDF Site Summary for versions 0.9 and 1.0, and Really Simple Syndication for version 2.0 (take note that the versions are not consecutive). All these fts speak of a very conflictive standard. On the other hand, Atom was born with one objective: to put an end to years of conflicts nike air max 90 essential herre , dificulties and inadecuies in the feeds formats (primary RSS). For this reason (and many others that e as a result of this) I believe Atom to be the most appropriate standard for feeds. Creating feeds using feeds generators Feeds have another good side: they dont have a bad side! The effort of creating a feed can be conveniently repled by the use of feeds generators. Better yet, you can find many FREE feeds generators online and generate your feeds with just a few clicks. For example, Feedity. offers a free service of feeds generation that can create your feed in a couple of minutes. Submitting your feeds to directories Once your feed is up and ready, one thing you cant overlook is to submit it to the feeds directories. The submission process is pretty much like the submission to other directories. Create a list of directories Search in your favorite search engine for terms like “feeds directories”. Among the results, you will find so pages with lists of feeds directories which you can extrt and add to your own personal list. Once you think you have enough directories in your list, youre ready to take the next step. Prepare so rmation Every directory is different as different are the persons who built them, but speaking in general, they will ask for more or less the sa rmation. Having this is mind, there is a set of data you can prepare in a text file to make things easier at the submission ti: The URL of the feed. Its title (brief and aurate). A description of its content. A set of related keywords. Your contt rmation (na and e-mail). Other rmation related to your website (not to the specific feed) like URL, title, description, etc. The submission process Once you gathered all the necessary rmation and using the list of directories you have collected, you can start submitting one directory at a ti. Once you enter a directory you will have to find how to aess the submit form to fill it out with the rmation it requests. Feeds are another thod to promote your website. Even if they dont take you directly to the top, they will certainly move you a step forward into that direction. Diego Ponce de Leon writing for the web directories work WWDirectories.

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