When you think about Colombia
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and kidnapping and truthfully, no one could blame you. This developing nation
has for a long time, held a reputation as a the drug and kidnapping capital of
the world. The United Nations survey of crime statistics during the period 1998-
2000 placed Colombia as the country with the most murders per capita in the
world, along with some frightening statistics on assault, kidnapping and street
crime. For a long time, Colombia has been known as a dangerous place to live,
and most certainly a dangerous place to travel to. But since May 2002, when
President Alvaro Uribe Velez came into power, things have started to change for
the better. At the beginning of his term, Velez announced a war against crime
and drugs in his country and immediately launched a security crackdown across
the nation. Injecting resources into the military allowed the nation to make
major developments in reducing crime and kidnapping rates, and improving public
security with a stronger police presence on the streets. Since then, kidnappings
have been reduced by almost 80%, and the economy is growing in strength,
offering the Colombian people some light at the end of a dark and violent
tunnel. Colombia now boats a $130 billion dollar economy. Unemployment is now at
a modest 13%
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is down to 5% from a staggering 18% just ten years ago. In an effort to maximise
the country's opportunity for return on this expensive investment, President
Velez went on to focus his power on tourism. In 2005 a global campaign
encouraging support and interest in the country's tourism prospects was launched
under the theme Colombia is passion. The message was that the country is taking
it's problems seriously, and under the support of recent positive changes to the
countries stability, Colombia is making every effort possible to make it an
attractive and safe place to visit for the international community. Celebrities,
political leaders and worldwide tour operators were invited to join a tour of
the countries highlights, a showcase of the wealth of opportunities Colombia
possesses, just waiting for travellers to experience and enjoy. Colombia's
figures in the tourism sector are now beginning to reflect that optimism. 2006,
Colombia greeted 1.5 million international visitors, and increase in 50% since
the previous year. That figure is now expected to grow a further 5% in 2007 and
to generate close to USD $12822 million, about 6.3% of Colombias G.D.P. As a
result, Colombia's employment sector is also expecting to prosper, generating an
expected 1173000 jobs that will account for nearly 6% of the countries total
employment rate. But beyond these expectations, members of the international
community are responding to Colombia's efforts to clean up it's image. In April
this year, Cartagena hosted the World Tourism Organisation's General
Assembly
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blue homme , and in 2006 it was named by Lonely Planet as one of
it's top ten best destinations for backpackers. As the website attests: Beyond
the headlines is a thriving society with a rising middle class, some of the best
health care and universities in South America, and improved security. It
becoming clear that the effects of a determined President's plan to change the
face and the future of his country is having a positive and exciting impact on
the nation, both internally and externally. Business owners and investors have
started to notice the shift in the balance of Colombia's appeal as a hot
destination in the making, and interest in development opportunities is
increasing. Gaizka Pujana is one such investor, keen to make his mark on the
face of a freshly polished country, waiting to open it's doors to the travelling
world. He is the owner of a successful apartment holiday rental business in
Spain, and is preparing to launch two additional branches of his business in
Colombia later this year. Starting small in 2003, with just one apartment, Get
Ready Rentals now boats a portfolio of 15 apartments in Barcelona alone, and is
enjoying the success of recent expansions in Sevilla, The Costa Del Sol and
Madrid. According to Pujana, Colombia is going to be the next big destination
for international travellers, and his intentions are to be there when it
happens, just like he did in Spain. A lot of my success is Spain is thanks to
not just some good advice and well-timed opportunity
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blue achat , but also my judgement on the potential of the market
there. I got involved right at the time when Barcelona as a destination was
starting to explode. In just three years I have achieved a lot. I was in the
right place at the right time, and now I am looking forward to doing it all over
again. Pujana believes that Colombia is the future for travellers seeking a low
cost, high excitement, friendly location with exotic appeal, and his plan is to
open two apartment rental business in Bogota and Cartagena by the end of 2007.
Colombia has everything a traveller wants to find, without the crowds, and at a
budget price enthuses Pujana. It is his belief that the travel market mentality
is changing. People are shifting in their preference from an overly safe and
highly organised travel experience. They are now choosing to reclaim some of the
control and spontaneity over their vacations, by choosing self catering
accommodation and leaving their itineraries flexible. He believes that
Colombia's appeal exactly matches this desire. It has had a relatively recent
awakening into the world of global tourism. It is innocence and inexperience is
part of the charm for those seeking an escape from over developed, resort style
destinations. Opinions aside, there is no argument when it comes to Colombia's
appeal as an exotic destination. With it's warm tropical climate, lush, dense
Amazonian jungle, soaring mountain peaks, beautiful beaches and a complex
cultura.