锘? Most people think Santa Claus only works one night a year.
Nothing could be further from the truth. Sure
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magical night, but Santa's operation runs year round and is one of the largest
manufacturing and distribution operations in the world. You've probably never
considered the fact that Santa is the CEO of a large organization that not only
distributes a vast assortment of products throughout the world, but does so in a
single night with just a sleigh and eight tiny reindeer. Sam Walton would have
killed to have Santa's logistics manual. Do I believe in Santa? You bet your red
longjohns I do. I especially believe in Santa's entrepreneurial spirit. Just
consider all he does from an entrepreneurial point of view and I think you will
start to believe, too. Santa Is His Own Company Spokesperson Santa is a
brilliant marketer and knows that his image is the best marketing tool he has.
No other face is as recognizable and no other entrepreneur has inspired so many
songs. You'll never hear "An Ode To Jack Welch" on the radio ten times a day.
Santa's Customers Love Him Just say his name around a group of kids and watch
their little faces light up like Rudolph's nose. You will never see Bill Gates
get that kind of reaction. Heck, he can't even make his own kids smile. Santa
Sets The Bar For All Entrepreneurs When you list the traits of the perfect
entrepreneur, Santa gets the highest marks. He has passion for his work. He
loves his customers and will go to great lengths to make sure they are happy. He
has the ability to spot consumer trends and bring products to market quickly. He
can lead a large organization with a wink of his eye. He inspires those around
him. He is tireless. He is dedicated. He is loyal. He is persistent. And above
all, he is jolly. Name another jolly entrepreneur (other than Dave Thomas of
Wendy's fame). I bet you can't. Santa Is A Great Leader Can you imagine trying
to manage a few hundred giddy elves who are shut in year round and spend their
off hours drinking spiked hot chocolate and doing who knows what with fairy
dust? It would be enough to drive even the best of entrepreneurs to hide out at
the North Pole. Somehow Santa manages the task without pulling his whiskers out.
I expect he has a management system that promotes from within. The hard working
elves get into management. The slackers are stuck cleaning up after the
reindeer. Santa Perfected "Just In Time" Manufacturing Santa heads up one of the
largest, most diverse manufacturing operations in the world. His product lines
range from rag dolls to toy trains to rocking horses to baseball gloves for the
little kids, to iPods and cellphones and diamond rings for us big kids. Santa's
factory runs year round, twenty four hours a day, seven days a week and never,
ever suffers from cost overrun or production shut downs. Santa perfected the
"just in time" method of production that is used by many of the world's largest
manufacturers today. Santa Pioneered Global Product Distribution Santa is the
king of single channel distribution. How else could he deliver millions of
presents to good little girls and boys all around the world on a single night?
Santa's distribution process is a closely-guarded secret (elves and reindeer are
required to sign iron-clad nondisclosure agreements)
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logistics plan and the best CRM software on the planet. You never hear about
Santa calling up a kid and telling them a present is backordered until July.
Santa's Delivery & Tracking Systems Are Second To None If you think FedEx is
number one at tracking packages think again. Santa's track record is spotless.
He has never, ever missed a single delivery or left a box sitting on the porch
in the rain. Every package is delivered in perfect shape, right under the tree.
Santa Wrote The Book On Customer Satisfaction Santa proudly boasts a 100%
perfect customer satisfaction rating. You never hear about class action lawsuits
and Better Business Bureau complaints against St. NIck. Santa makes sure that
his customers are happy and if they aren't, he'll come back next year to make
things right. If JD Power could find him, I'm sure they would give Santa their
Christmas Customer Satisfaction Award. Santa Claus Is Watching You Not everyone
believes that Santa is the perfect entrepreneur. There are those kids who
complain that Santa never brings what they ask for, but we grown ups know that
Santa brings the gift that is deserved, not necessarily the gift that is asked
for. Here's a little Christmas tip from your Uncle Tim, boys and girls, ladies
and gents: If you get a lump of coal in your stocking this year it's because you
were bad and that's what you deserved. It was not because Santa dropped the
ball. Merry Christmas everybody! Author's Resource Box Tim Knox, Entrepreneur,
Author, Speaker
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Giving You The Power To Start Your Business Today www.theinsidersclub
Bestselling Author of: Everything I Know About Business I Learned From My Mama
www.timknox Article Source: 锘? Mortgage Banks and Brokers everyday are closing
home buyers and refinancers at a higher rate than they deserve! This artificial
upping of the rate and the revenue created by doing so are hidden from the
customer. This hidden ripping-off of the mortgage consumer is called Yield
Spread Premium overchaging if the loan is originated by a broker and Service
Release Premium overcharging if the loan is originated by a mortgage bank...you
know, Countrywide, Wells Fargo, or Bank of America. Prof. Howell E. Jackson,
Associate Dean for Research and Special Programs Harvard Law School, testified
before the Senate Banking Committee on January 8, 2002, and testified to the
following: "...the vast majority of borrowers pay yield spread premiums - on the
order of 85 to 90 pe.