锘? August 24
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Outlet , 2008, when the Olympic flame extinguished in the night sky
of Beijing, cheers dispersed, can not be evaded a question before it. How to use
the stadiums which are invested huge amounts of money. All previous Olympic
Games experience and lessons tell us that the building of venues costly, after
utilization of small, high maintenance costs, which is almost all the Olympic
Games are plagued by a host of problems.
Beijing Olympic Games a total of 37 competition venues, of which 31 are
in Beijing, including 12 new venues, expanded 11, and eight venues are temporary
building. There are aslo 6 competition venues outside of Beijing.
How to use the Nest Stadium?The Nest StadiumIn sports industry developed
countries, selling the right to title occupy a very important position in the
operation of sports venues. After the Olympic Games in Sydney, in order to get
the right to title of the main stadium, Australia Telecommunications Company
spent 10 million Australian dollars on it. Munich's Allianz Stadium Noah Hanifin
Jersey Outlet , Munich Allianz Insurance Company (IANZ) title
sponsorship of the stadium. The rate is 120 million euros for 30 years.
It is learnt that the title of Nest Statium will be sold after the
Beijing Olympic Games. Currently, six multinational companies have decided to
take part in the competition. As the Nest Stadium's particularity, the owners
said that the title of the right to determine, is not necessarily the price, in
addition to depend on for their own economic enterprises, brand value, corporate
culture and so on will become the focus of inspection.
After the Beijing Olympic Games, Nest Stadium will be made full use of
its advantage to stimulate the development of commercial facilities. It will
undertake major sports events and theatrical performances, the development of
intangible assets, supporting commercial rental property business for three
major modules.
The owner of the Nest Stadium also plans to invest about 300 million yuan
for the second phase of transformation, including hotels, restaurants,
supermarkets, clubs and boutique stores. After that Nathan Gerbe
Jersey Outlet , the commercial area will reach 35 percent.
Water Cube's brand management The Water CubeWater Cube's foreign chief
designer, John Bilmon said that in the initial design stage, his design team has
been taken a pragmatic, long-term considerations about the usage of the stadium
after the Olympic Games.
The Water Cube's leasure area is five times than the stadium's. A total
of 17,000 stadium seats, of which 8,000 are temporary seats. These temporary
seats will be removed after the Olympic Games, allows people to leisure and
fitness.
After the Olympic Games, the Water Cube will become the main man-made
surfing beach, it is also available on a wide variety of water sports and
entertainment, fitness and training facilities. It is expected to Beijing after
the largest and most comprehensive public water recreation center after the
Olympic Games.
If accord with the requirements of FINA, 40,000 square meters is enough.
But we have built 80,000 square meters. These areas can do a lot of facilities
to serve the people Justin Faulk
Jersey Outlet , it can build an international fashion centre of
entertainment.
Let more people enjoy the Olympic venues People enjoy the Olympic
venuesBeijing Olympic venue construction plans take into account the principle
of centralization and decentralization. Olympic venues in Beijing mainly
concentrated in the northern and western of the cities, is divided into four
regions, including a central area and three divisions. The central area is in
the Olympic Park. Three divisions are university district, western, northern
scenic tourist areas. The reason why such a layout, is fully taken into account
the use of venues after the Olympic Games, which would facilitate the general
public to the nearest fitness training venues. People enjoy the Olympic venues
The central area of Beijing Olympic venues and facilities as the most
concentrated region, after the Olympic Games, it will become a exhibitions,
sports, leisure, business and other activities in one of the large-scale
high-quality region. University district is for the students' teaching,
training, competition and other use.
As for the Shunyi Water Sports Centre Racetrack Jordan Staal
Jersey Outlet , after the Olympic Games in the region will become a
very unique tour place.
After the Olympics, the venue operators will be handed over to the owners
of all the operations and management. Enterprises funded and constructed, in
charge of the enterprise management after Olympic Games, which is the innovation
of Beijing Olympic Games. Although this model is conducive after use, but taking
into account the special nature of Olympic venues and facilities. Businesses can
not operate in the blind pursuit of profit.
Originally Posted: China Business Daily Author: