锘? Right now
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the writing of an eBook. Why? Some do it to make some money; it?s one of the
easiest ways to start an online business. Others do it to share information they
may have for those in similar financial, social or medical situations; maybe you
want to share how you beat cancer or how you got out of debt. Whatever your
reason, there are some basic rules to consider that will make the final product
more professional and. So
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writing an eBook will undoubtedly have read many as well. You will know from
this that you must write in an appealing way that maintains the reader?s
attention. After all, you want them to read ALL your eBook don?t you? Plus,
you?ll want them to come back for more if you are building an online business.
There are many tricks you can use to keep your readers? attention. Anecdotes
give practical examples of what you are trying to explain. These give readers
confidence that what you are saying really does work. They are also a great way
of explaining complicated topics. Images are also a powerful tool. They can make
topics clearer and they will stick in a reader?s mind longer than 5000 words of
text. They also break the eBook up and give the reader ?markers? to parts that
interest them. Note-boxes or sidebars are also good for summarizing a point or
providing additional information. Like images, they break the text up and make
the reading experience more enjoyable. Write in a conversational style so the
reader feels that you are talking just to them. This way they feel that they are
the only one benefiting from your information and that makes it more valuable to
them. Don?t write long sentences or paragraphs. They become difficult to read
and detract from the experience. Your eBook is more likely to be put down and
not picked up again. You should also change the length of your paragraphs and
sentences so you don?t send your readers to sleep. Blocks of text that are all
the same length will lose the reader?s attention and you?ll be lucky of they are
awake by Page 10! We mentioned earlier the use of images as a way of breaking up
text. It may be that you can?t use images to any great extent; but there are
other tricks. A very powerful one is the use of numbered and bulleted lists.
Even with the most basic of word-processing programs you can include different
types of bullets and even use custom pictures as bullet icons. These make your
topic easier for the reader to absorb and also to give them a mental break from
blocks of text. Finally
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Select a font that's easy to read, and stick to it. You may be tempted to change
fonts as a way of trying to make it more interesting. Don?t. All it does is
confuse your readers and they will switch-off. I recommend either one and a half
or double line spacing. Spacing the lines too far apart make it difficult for
the reader to track where they are. Too close makes it dull. Also, choose a font
size that is in proportion to the line spacing you are using. You can get away
with a larger font (say 14 point) with 1.5 line spacing but 8 point will look
weird. Experiment with different combinations to find one that suits you but
remember - what looks OK on the screen may look dreadful in print. Think about
how your readers are probably going to read the final eBook (most print PDF
eBooks ? the idea of the paperless world is myth!). Lastly, add page numbers and
a header to each page with the title of your eBook. I?ve lost count of the
number of times I have been infuriated by the number of eBooks that don?t have
page numbers. Also
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way of reminding the reader what they are reading and who wrote it. Don?t
overcrowd headers and footers but use them wisely to give branding to the eBook
(your company name or web address if you sell online). Most importantly, don't
forget to do a proper spelling and grammar check. You can even go to somewhere
like elance and get someone to proof read it for you (for a fee). It?s worth it
to end up with a credible eBook. Like it or not, you and your topic will be
judged by the standard of spelling and punctuation. Don?t shortcut on quality
for fear of some criticism. It?s better to find out before it is published.
That's it! By following the simple steps above you have just written your eBook.
All that is left for you to do is publish it online and get visitors to your
website so they can read it. But those topics are a whole new ball-game and best
left for another day. Author's Resource Box David Robertshaw run a successful
Home Business and has a series of internet marketing resources, ebook and tips
sites all designed to make your online business succeed. He also has a Free
7-day course to help you get started packed with tips and resources. Check it
out at: http:www.internetmarketingbasics101.coArticle Source: 锘? In
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