Introduction: founded in 2002 as the CrocsHeren overnight fa .This pair was jokingly called ugly oes oe money not only subvert faion on the definition of beauty  Cheap NCAA Jerseys ,in 7 ort yearssold 100000000 double,and in 2006 the listing of$200000000 ,this is also the fooear history a biggest IPO . No oes tamorphosis get capital market moist Crocs with other enterprises on the road of diversified ,Crocs product categories from the first of a pair of ugly oes ,will gradually expand to the cloth oes ,leather oes ,high heels and even now the clothes ,aessories and other .Last year Crocs sales topped $1000000000 ,the amount of Nike had to wait 22 years to realize .For Crocs, the $1000000000 performanceis not only a mirle ,is a record of how the tamorphosis of Phoenix Nirvana .Redemption on 2002 Cheap MLB Jerseys , Crocs was first launched on antiskid non-marking Beh And sports oes ,the head width ,upper body with ventilation hole plastic oe was later world-famous ugly oes .Then mirulously ,ugly oes to functional faion casual oes attitude quickly beca popular worldwide ,also once because of panic buying stock outs .Over the next few years, the developnt of Crocs downwind downstream ,and in 2006 suessfully listedin the United States of arica .With $200000000 in financing Crocs not only the sales work will expand to the whole world 80 many countries ,also in 2007 embarked on abig expansion of the road, and has quired Crocs oes production aessories ,fooear manufturers Jibbitz Ocean Minded and Italian pany Samantha Bryan ( You By Crocs high-heeled oes brand predecessor ) .In ft ,ugly oes suess stems from a service called Croslite special resin material  Cheap NBA Jerseys ,this material is the Dow Chemical research results, but do not atth importance to its value ,but the patent was sold to a pany called FinprojectNA Canada oe pany .Later Crocs a $5000000 takeover of the Canada Company ,and then create a rcial myth .In Crocs beca popular during, problems began to appear .On one hand ,because the Croslite material has good wear resistance ,christian louboutin,a pair of ugly oes can live up to ten years ,which greatly reduces the purchaser and consur desire ;on the other hand ,the market appeared a large number of copycat oes ,they not only took the Crocs market are  Cheap NHL Jerseys ,in a ort period so that the whole consur market quickly saturation . The original pany is a pair of big oes ,the pany are basically derived from this pair of oes ,the change of the market so we must make so change ,rely on this pair of oes has absolutely no .Crocs China operations director Ling Jie said .Ling Jie when joining Crocs, when the pany of an eventful year .At that ti, the financial tsunami sweeping the globe ,single oes Crocs products appeared slow-moving ,overstock inventory ,2007make snapM & m now also allow enterprises to carry a heavy burden .Public money newspaper ows ,2008 Crocsrecorded a loss of $ 185100000,diluted loss per are of $2.24  Cheap NFL Jerseys ,this year the pany laid off 2000 people ,stock prices also fell 76% . When the environnt is not good, you first thought is to save money ,to survive ,but to survive not only to swim ,it is more important to know which direction to travel .Crocs chief executive Li Tun said China area .Crocs needs a makeover ,but the knife ould move in How to move Ugly oes not ugly fortunately ,Louboutin Shoes,suffer financial crisis after the baptism of the Crocs in ft does not have to cross industry diversity condition ,so the Crocs chose the insurance and investnt is the smallest one road ,ugly oes transformation .Apart from the classic big hole oe styles Cheap Soccer Jerseys , Crocs also uses Croslite material to develop a large number of popular styles of faion oes ,improve a product launch frequency ,from the quarterly dozens to nearly 100 ,to today 300 numberno longer ugly ,ugly oes .The ugly oes in the upgrade process ,Crocs also made product expansion articles .The case of China market ,Crocs has launched Ocean Minded ,You By Crocs ,Crocs Golf ,Crocs Work Shoes series of brands ,product categories from the original ugly oes ,and gradually expand to the canvas oes ,Christian Louboutin Ireland,leather oes ,golf oes ,high heels ,is now extended to socks ,clothing ,sunglasses and aessories field, realize the product covered from head to foot .The global market of Crocs roughly divided into Europe ,the Aricas and Asia market ,various regional managers aording to their own specific regional developnt decision in which fields .To dress as an example #7#in October last year Crocs has been available in the United States ,but the Chinese market until April this year began marketing ,Christian Louboutin Outlet,at the beginning of this year in China was listed in the United States of Arica heels is also the first boot .Ling Jie says ,Chinese market new products are listed late ,because the Crocs in China has been focused on the fortable ,consurs only know the Heren ,but do not know Crocs, so there is no large-scale to pu high heel oes new oes .We now slowly know Crocs ,diversified products also began to be aepted by the Chinese consurs ,so at this point into high heels . If the big head oe to jump to high heels #8#high heels ,generally will not e to our store ,this is a slow process .At present, Crocs leisure cloth oes sales are already beyond the traditional rubber oes ,largest Crocs sales category .In April of this year, Crocs through wholesale and retail channels ,46 countries in the worldto launch children ;by May ,King Eye OEM sunglasses and aessories will also be listed in the United States and canada .Money newspaper ows ,in 2011, just