How To Seal The Deal In Seven Seconds plus articles and information on Sales Can
you close a sale in just seven seconds? If you make a great first
impression
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length of time you have to make a first impression. If yours is not good, you
won't get another chance with that potential client. But if you make a great
first impression you can bet that the client is more likely to take you and your
pany seriously. Whether your initial meeting is face-to-face, over the phone or
via the Inter, you do not have time to waste. It pays for you to understand how
people make their first judgment and what you can do to be in control of the
results. 1. LEARN WHAT PEOPLE USE TO FORM THEIR FIRST OPINION. When you meet
someone face-to-face, 93% of how you are judged is based on non-verbal
data---your appearance and your body language. Only 7% is influenced by the
words that you speak. Whoever said that you can't judge a book by its cover
failed to note that people do. When your initial encounter is over the
phone
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based on your tone of voice and 30% on your words. Clearly, it's not what you
say---it's the way that you say it. 2. CHOOSE YOUR FIRST TWELVE WORDS CAREFULLY.
Although research shows that your words make up a mere 7% of what people think
of you in a one-on-one encounter, don't leave them to chance. Express some form
of thank you when you meet the client. Perhaps, it is "Thank you for taking your
time to see me today" or "Thank you for joining me for lunch." Clients
appreciate you when you appreciate them. 3. USE THE OTHER PERSON'S NAME
IMMEDIATELY. There is no sweeter sound than that of our own name. When you use
the client's name in conversation within your first twelve words and the first
seven seconds, you are sending a message that you value that person and are
focused on him. Nothing gets other people's attention as effectively as calling
them by name. 4. PAY ATTENTION TO YOUR HAIR. Your clients will. In
fact
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Putting off that much-needed haircut or color job may cost you the deal. Very
few people want to do business with someone who is unkempt or whose hairstyle
does not look professional. Don't let a bad hair day cost you the connection. 5.
KEEP YOUR SHOES IN MINT CONDITION. People will look from your face to your feet.
If your shoes aren't well maintained, the client will question whether you pay
attention to other details. Shoes should be polished as well as appropriate for
the business environment. They may the last thing you put on before you walk out
the door, but they are often the first thing your client sees. 6. WALK FAST.
Studies show that people who walk 10-20% faster than others are viewed as
important and energetic---just the kind of person your clients want to do
business with. Pick up the pace and walk with purpose if you want to impress.
You never know who may be watching. 7. FINE TUNE YOUR HANDSHAKE. The first move
you make when meeting your prospective client is to put out your hand. There
isn't a businessperson anywhere who can't tell you that the good business
handshake should be a firm one. Yet time and again people offer up a limp hand
to the client. You'll be assured of giving an impressive grip and getting off to
a good start if you position your hand to make plete contact with the other
person's hand. Once you've connected, close your thumb over the back of the
other person's hand and give a slight squeeze. You'll have the beginning of a
good business relationship. 8. MAKE INTRODUCTIONS WITH STYLE. It does matter
whose name you say first and what words you use when making introductions in
business. Because business etiquette is based on rank and hierarchy, you want to
honor the senior or highest ranking person by saying his name first. When the
client is present
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the client's name first and introduce other people to the client. The correct
words to use are "I'd like to introduce..." or "I'd like to introduce to you..."
followed by the name of the other person. 9. NEVER LEAVE THE OFFICE WITHOUT YOUR
BUSINESS CARDS. Your business cards and how you handle them contribute to your
total image. Have a good supply of them with you at all times since you never
know when and where you will encounter a potential client. How unimpressive is
it to ask for a person's card and have them say, " Oh, I'm sorry. I think I just
gave my last one away." You get the feeling that this person has already met
everyone he wants to know. Keep your cards in a card case or holder where they
are protected from wear and tear. That way you will be able to find them without
a lot of fumbling around, and they will always be in pristine condition. 10.
MATCH YOUR BODY LANGUAGE TO YOUR VERBAL MESSAGE. A smile or pleasant expression
tells your clients that you are glad to be with them. Eye contact says you are
paying attention and are interested in what is being said. Leaning in toward the
client makes you appear engaged and involved in the conversation. Use as many
signals as you can to look interested and interesting. In the business
environment, you plan your every move with potential clients. You arrange for
the appointment
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for the presentation, but in spite of your best efforts, potential clients pop
up in the most unexpected places and at the most arre times. For that reason,
leave nothing to chance. Every time you walk out of your office
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About The Author Lydia Ramsey is a business etiquette expert, professional
speaker, corporate trainer and author of MANNERS THAT SELL ? ADDING THE POLISH
THAT BUILDS PROFITS.