Facing the fierce market competition, facing the transformation of enterprise and market upgrading, domestic manufacturing enterprises of heavy machinery are under great pressure. Don't retreat not progress, development is bound to be eliminated, the development of machinery industry change rapidly, but compared with the developed countries, the manufacturing industry China quarry crusher machine water products still have a gap, crushing machine industry to play the leading role, first, we must reform and innovate, to enter the new era, facing the new challenge, we should how to upgrade to meet the challenge? First, technological innovation is the core strength of the competitiveness of enterprises. Innovation is the source of enterprise development, no innovation, like a dead lake, will slowly dry up, only have a higher technological innovation capability, the core components of the innovation ability, reform ability, products can be in a leading position in the same industry, only with the competitiveness of enterprises, to grasp the development opportunities in the changing market in. To meet the challenges, with the rapid development of information network play, has long been common, marketing also has a wine is also afraid of deep alley crisis, emerge in an endless stream of new marketing method, which is the most marketing and telemarketing, with the changing times, marketing by more and more enterprises, marketing innovation has become one of the most important competitive enterprises, market-oriented, customer-centric, innovative marketing model, to ensure that enterprises continue to leap forward development.