NHL sponsors say they expect the league to use next years World Cup of Hockey to trial on-uniform advertising. Every North American sports league has weighed the added revenue putting ads on uniforms would generate against fan backlash. Major League Baseball may have been the first major North American sports league to consider the money-generating move. In 1999, MLB considered putting logos on the sleeves of player uniforms, but commissioner Bud Selig said no. As recently as 2012, the NBA made up mock Boston Celtics and Chicago Bulls jerseys with sponsor logos in place of the Celtics and Bulls names on the front. The NBA ultimately decided against the move. The NHL has contemplated ads on uniforms for years. In 2008, a group of influential NHL players that included New Jerseys Martin Brodeur, Dallass Marty Turco, Detroits Dominik Hasek and Edmontons Dwayne Roloson urged the NHL to alter league uniforms, perhaps starting first with goalie jerseys. In September, NHL officials told team presidents that the league would prefer not to be the first major league in North America to feature on-uniform ads, even though the move might generate $120 million. But more recently, in the wake of the NHLs announcement of the eight-team World Cup of Hockey, sponsors say they expect the league and NHLPA to be aggressive with its marketing efforts. NHL officials have said privately that they hope the tournament generates close to $100 million. (The league recently sold the World Cups Canadian TV rights to Rogers Communications for about $30 million, NHL sources tell TSN.) The NHL has informed sponsors that it will feature about eight categories of sponsorships for the World Cup, selling each for about $1.5 million. To have a corporate logo featured on a team jersey would probably cost about $2 million per team, sources tell TSN. Buying the jersey rights to all eight teams would probably cost about $6 million. Companies such as Honda, McDonalds and Pepsi who sell in global markets would probably make the most sense for such a partnership. NHL chief operating officer John Collins told TSN it was premature to say whether the league would sell on-jersey ads. Our agreement with the IIHF/national federations provides us with all commercial rights to the (World Cup) including jerseys so we have the ability to potentially include a sponsor but have yet to decide whether we will, Collins wrote in an email. NHLPA spokesman Jonathan Weatherdon confirmed the union, which is organizing the World Cup in conjunction with the NHL, would consider jersey ads. All revenue options will be considered but no decision (on jersey ads) has been reached yet, Weatherdon told TSN. In professional leagues throughout Europe, player uniforms are covered in ads. When former Leafs star Doug Gilmour played in Switzerland during the 1994-95 lockout, he was reportedly asked by his team to put advertising stickers on the shaft of his hockey stick. Once, when he skated out for a pre-game warm-up, a team trainer asked him to adjust his socks to make a sponsors logo more prominent. The introduction of ads on arena rink boards in the late 1970s was a turning point for the NHLs ties to corporate North America. The Minnesota North Stars were the first franchise to debut rink board ads, selling eight pairs at $3,000 a pair. In Europe, hockey and soccer teams long ago accepted the concept of on-uniform ads. In the English Premier League, teams are expected this season to reap a collective $341 million worth of jersey sponsorships, the London Independent newspaper recently reported. 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Those par-savers were part of a bogey-free 6-under 64 that gave him a one-stroke lead after the first round in the Colonial, where 20-30 mph wind with higher gusts whipped through the big oak trees lining the fairways. "Today was great. I got off to a good start, just hit some quality shots. I didnt put myself ever in a position that was too worrisome," Johnson said. "I kept the golf course in front me. I attacked when I could attack. I had a couple of nice saves when I needed it. ... Ive got zero complaints." Jason Dufner, rookie Harris English, Tom Gillis and Kyle Reifers were tied for second. Dufner won the Byron Nelson Championship last week, and both of his PGA Tour victories have come in the last four weeks. He started at Colonial with three consecutive birdies, was 5 under after a 10-foot birdie putt at the 174-yard eighth hole, then overcame two bogeys in a three-hole stretch. Johnson opened with a 40-foot birdie putt at the 396-yard 10th hole on way to his 13th consecutive under-par round at Hogans Alley. He set the Colonial tournament scoring record with his 21-under 259 in 2010, when he had a pair of 64s in his last PGA Tour victory. After hitting into a greenside bunker at the 435-yard 12th, he blasted to 9 feet to save par. "The big putt that got me going," he said. He then had four consecutive birdies, a span that included two par 3s and all the putts between 14-21 feet. David Hearn of Brantford, Ont., was the top Canadian, opening at 1-over 71. Graham DeLaet of Weyburn, Sask., opened at 2-over 72. Sergio Garcia, the 2001 Colonial champ in the same group as Johnson, shot a 66 to match Chris DiMarco, Tommy Gainey and Andres Romero. The 22-year-old English had never played a full round at Colonial until Thursday. That came three days after he shot rounds of 60 and 63 during a British Open qualifier at Gleneagles. That is a much more wide-open layout just outside of Dallas abouut an hour from Colonial.dddddddddddd "Three bogey-free rounds I have had in a row, which Ive never done," English said. "Im playing solid golf and not really getting out of position. Im getting my putter going. Im hitting it to 15 or 20 feet a lot and seemed to be making a good many of those. Its just been good." English, a winner last year on the Nationwide Tour as an amateur, has made 11 of 14 cuts in his first season on the PGA Tour. Johnson, the 2007 Masters champion, hasnt won since slipping on that winners plaid jacket at Colonial two years ago. But he has made all 12 cuts this year, with a runner-up finish at Hilton Head and a tie for second at The Players Championship in his three previous events. Garcia had an eagle-3 at the 558-yard No. 1, getting him to 5 under through 10 holes. His only bogey came after hitting his tee shot at the dogleg-left third hole into a greenside bunker, and he saved par out of bunkers his last two holes. He hasnt won on the PGA Tour in four years. Defending Crowne Plaza Invitational at Colonial champion David Toms, in the group with Johnson and Garcia, had only one birdie in an opening 74. Last year, the 45-year-old Toms started with consecutive rounds of 62 to match the PGA Tour scoring record for the first 36 holes of a tournament. Duners approach at No. 9 was just off the back fringe, and he chipped to 6 feet before his par putt circled the cup without falling. A 25-foot birdie attempt at No. 10 rolled over the right edge of the cup, then he bogeyed the 635-yard 11th hole when his third shot went in a greenside bunker and he then two-putted from 9 feet. Dufner was playing with Matt Kuchar, who two weeks ago won The Players Championship, and Rickie Fowler, The Players runner-up who the week before that got his first PGA Tour victory at Quail Hollow. Kuchars only birdie in a round of 72 came on the par-5 No. 1. Fowler birdied two of the last three holes for a 68. "Decent. Not good, not bad," Fowler said. "Its nice to make two birdies in the last three holes and get back under par and give me some momentum." Divots: Masters runner-up Louis Oosthuizen shot 71, ending his round with an eagle by holing his approach from 117 yards at the par-4 18th. ... Ben Cranes round of 70 included six birdies, six bogeys and six pars. ... Hunter Mahan, the only other two-time winner this season besides Dufner, shot a 69 with three bogeys. ... Sean OHair withdrew because of a neck issue. cheap jerseys wholesale jerseys wholesale jerseys cheap nfl jerseys wholesale jerseys Mamadou Tounkara Jersey ' ' '