Membership websites can be a very profitable business. Success is a numbers game
based on how many members subscribe to the site. Frank Bettger
Curtis
McElhinney Jersey , that legendary American success story, knew all
about numbers. An ex-baseball player, forced to retire through injury, he rose
to become the pre-eminent life insurance salesman in the 1930s. Bettger simply
referred to the numbers game as "seeing the people". A humble man of humble
origins, he considered himself to be of only average ability. So, for Frank, one
of the key factors in helping him achieve above-average sales was to put himself
in front of as many people as possible.
Getting in front of the people
was Frank's first building block to success. The second was finding out what the
customer wanted, and helping him find the best way to get it. The two were not a
winning combination on their own. He knew that the third building block, keeping
detailed records to improve his closing ratio, was just as crucial as the other
two. So
Cam Atkinson
Jersey , there you have it - Frank Bettger's pitch to hit a sales
"home run": seeing the people, giving them exactly what they want, and keeping
good records.
It should be yours as well if you aim to be a big hitter in
creating and running a membership website. You can bring Frank's principles into
the 21st. century by using software which will attract more traffic to your
site, make your site more user-friendly, and allow you, as site manager, to keep
track of all site activity. Do you want to be the Frank Bettger of membership
site managers? You betcha, and a fully-automated membership software program
will help you raise your game.
You betcha want to be the best,
but...(there is always a but, isn't there?)... you're thinking it will not come
cheap. And you would be right. There are many smaller solutions on the
market
Brandon Saad
Jersey , but then there is the inevitable trade-off between price
and degree of automation. Still, I sense compromise is in the air. Perhaps you
have an email list, and are not sold on the benefits of fully-integrated
software for your site? Or you don't see the point of paying for "add-ons"? Or
you are targeting a niche market and are busy concentrating on the content of
your articles and marketing the site, not on running it.
I get the
picture. But I have an idea: I'll stop trying to convince you of the enormous
benefits to be had from buying the best in membership software programs and let
Frank do it instead. He can be the Home Plate Umpire, and decide whether the
objections and criticisms you are hurling at me thick and fast are in the strike
zone. I'll be the ordinary guy batting to get "home runs" for my best-in-class
software. So pitch into the attack, and Frank will judge each delivery according
to how far it meets his three-point-plan.
Right, fire down the first
delivery:
Why not create a membership site using a simple,
password-protected directory, or some other basic method? I know I'll have to
devote more time in keeping track of memberships, but
Brandon
Dubinsky Jersey , then, I'm time-rich and cash-poor. I'll just have
to spend the time operating the processes manually.
Well, you've made a
slow start. Basic methods like a password-protected directory are not the most
secure, and you owe your members security and privacy. You say you'll spend the
time needed to keep track of memberships. With cheaper options, though, the
actual design and implementation of the site are not likely to be highly
automated. You are likely to lose time, and get a great deal of aggravation
trying to get different solutions to work. And, all this time, you're losing
potential sign-ups.
Frank's verdict: Not "in the zone". Batter makes a
home run, and really needs to up his game.
OK. Let's see if you can get
up to speed with your next delivery.
Some smaller solutions I've come
across do allow you to centralize payment. You don't have to create two
different avenues
Boone Jenner
Jersey , one for the membership site and a second for payment
processing. Everything, then, is integrated, and can easily be automated. The
same goes for automatic delivery of prepared packages at stated schedules.
Upload the product once and the membership software program would take care of
the rest.
That was a quicker ball. Some middle-of-the-range solutions do
seem to be the answer to your prayers. However, when your business grows beyond
a few hundred members, and the software has to cope with a major billing cycle
and increased access by members to the database, you could easily find your site
crawling to a halt. The worst of it is that this can happen just when your site
is starting to do really well. We're in the numbers game and you can't afford
false economy.
Frank's verdict: He's "in the zone" this time but the
batter makes third base.
That was better. Let's see what you can do with
your next ball.
Before I do, I'd just like to make a point about the last
delivery. I'm not a corporation, and am busy establishing myself in a niche
market. Smaller solutions, I'm sure
Anton
Forsberg Jersey , will meet my needs. I know I can get good
graphics, personalization options and technical support from many smaller
solutions. What do I need with "add-ons" like automated content management? I
can easily tweak pages, put in new links, and realign the order articles appear
in myself. Likewise, I can't see the benefit to my business of extras like
shopping cart affiliate programs.
A good ball: there is some mileage in
your arguments. No doubt you can have a site that looks good and is
user-friendly using mid-range software. If the content of your articles is good,
and you market your site effectively, then you might think you've done very
well. But...let's look at automated content management, firs Easy Blueprints For
Antiviru.
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